GO WITH THE FLOW
We are convinced that presenting real estate and, for that matter, real estate marketing, has to take a new direction. We believe that every building has a unique identity, and we strive for capturing the essence of every project in an emotional and cinematic fashion that works. Client profiles and target groups have been shifting tremendously during the past ten years. Our films meet the demands for a more creative, aesthetic, witty and emotional tone that those target groups undoubtedly have.
TURNING THE CLASSIC WORKFLOW UPSIDE DOWN
Traditionally, a real estate film depends on renderings made by 3D-studios. These renderings are usually made for showcasing real estate on websites or in a brochure. Once the renderings are done, they are forwarded to the film makers, confronting the film makers with an often far too clean and, frankly, dead set they can’t alter. We turn this workflow upside down.
When we make a film, we want to tell a story, and the story must be visible in the renderings. You can’t stage a newly wed couple in an interior that looks like it came straight from a catalogue. That’s why the concept of the renderings has to begin with the film and not the other way around. Thus, we come up with a set for the film that contains all the assets we need to tell a good story. Then, we commission renderings for the film. In a second step, we have those renderings cleaned up slightly for other purposes which is easier and more efficient than giving life to renderings that weren’t made for storytelling.
NO FOOLING AROUND
The foundation of our work is a cooperative and constructive working environment with our clients. During the creative and productive process of developing a concept, making a film and implementing your (and therefore our) visions, a trustful, fair and honest relationship is a huge advantage, or even a must.
If we are able to enjoy working together, while we are approaching our common goals and fulfill our mutual visions and ideas, we have the best conditions for doing better and getting the best possible results. And we should not be interested in less.
Equal pay for equal work. We don’t do dumping and we won’t beat down our service providers’ prices. Quality has its price.